Social media has become an alternate stopping point for most of us. Either between work, study, travel, etc. We always visit the social media platform of our choice and engage. Why? Because human beings are social animals and eager to meet people, learn about stories, chit-chats, gossip, memes, funny content, etc. they prefer social media.
Social media provides immense opportunities on a single click. It feels like your mobile phone, tablet, computer, laptop, etc is a gateway to a parallel digital reality. A window from where you can peek and access anything of your choice. Psychoanalysts have reported that we live our fictional and ideal self on these social media platforms because it provides us with the due freedom of what we can be. We all have our tastes, preferences, likings, alignment, inclinations, etc and we connect with all those people over social media platforms.
When there is a group of like-minded people then it is fate that leaders arise from that group and influence others towards their vision, goals, aims, and objectives. The increased following and support base make them popular. What we call them, in General, are Social media Influencers.
Influencers gained so much popularity in the recent past that in the year 2019, the term “Influencer” was nominated for “Word of the Year” by Collins English Dictionary. Now after 5 years, we see the rise of the Creator's Economy. The research analysts and trend analysers have predicted with a lot of credibilities that User-generated content and Creator's Economy are going to occupy the major digital landscape in all aspects of marketing, advertising, business growth and development, etc.
Who Are Social Media Influencers?
Social media influencers are key opinion leaders in their niche. They engage with their audience through various media like photos, videos, live interactions, texts, etc. on various available social media platforms like Instagram, YouTube, Facebook, Twitter, Twitch, etc.
Social media influencers are also termed as ‘trendsetters’ and ‘Early adopters’. They are valued and respected for their in-depth knowledge and expertise in what they do. They hold the authority to influence thought orientation, desires, social behaviour, etc. The followers have other reasons to connect with them for instance language similarity, interest similarity, interaction frequency, subjective validation, cognitive bias, etc.
What Are Different Types Of Social Media Influencers?
Based on the Platform of choice, the Social Media Influencers can be Categorised as
Instagram influencers
YouTube Influencers
Facebook Influencers
Twitch Influencers
Based on the Niche types, the Social Media Influencers can be Categorised as
Lifestyle Influencers: the influencers talk about a healthy physical self and right mental health. Additionally, they talk about lifestyle supplementing actions like exercise, diet, clothing, travel, etc.
Fashion influencers: Fashion influencers are dedicated towards the latest trends in clothing, makeup, etc. The followers who want to ride the tide of the latest trend actively images with fashion influencers
Travel influencers: Travelling is meditative and connects the soul with the higher entity that unknowingly resides in us. They talk about different places to visit, monuments, ancient places, less-discovered sites, etc.
Automobile influencers: They are the people who are passionately in love with cars and bikes. They have dedicated their career to their passion and talk about recent news, the latest cars and bikes, etc.
Gaming influencers: gaming influencers tap into the gaming arena potential. Be it in the physical world or digital gaming platforms. Pubg, free file, asphalt, etc are games that influencers and followers love to play. Showcasing master gameplays and notoriety in gaming style.
The classification is long and exhaustive. We have kept due credence to major niche-based social media influencers.
Here is a list of the social media influencers of various social media platforms created by a top influencer marketing agency. It can be helpful for brands to engage with influencers for influencer marketing campaigns and for followers, to know more about their favourite influencers.
Here is the list of Top Social Media Influencers:
Jannat Zubair Rahmani
Jannat zubair rahmani identifies herself as an actor. She has been in the acting arena since her childhood. She first appeared in Kashi- ab na rahe tera kagaz kora. She has been featured in many films and TV Serials. She won Gold Awards for Debut in a Lead Role (Female) for Tu Aashiqui.
Jannat zubair rahmani has featured in various music videos also. Earlier she was a TikTok star but after its ban, she registered her strong presence on other social media platforms like Instagram, Facebook, YouTube, etc.
Avneet Kaur
Avneet is a very familiar face. She had been part of the TV serial Aladdin- Naam to suna hoga. She identifies herself as an actress, social media influencer, dancer, and model. She has taken part in various dancing competitions like Dance India Dance Li’l Masters, Jhalak Dikhla Jaa, etc.
Avneet Kaur has been part of the film Mardaani, Qarib Qarib Single, Mardani 2, etc. She has been in many TV serials, music videos, cameos in various formats, films, web series, etc. She won Gold Awards in 2019 in Debut in Lead Role (Female) for Aladdin- Naam to suna hoga.
Anushka sen
Anushka Sen identifies herself as a model and actress. She got recognition from Baalveer, a child fantasy programme where played the character of Meher. She has appeared in various movies like Crazy Cukkad Family, Lihaaf: The Quilt, Am I Next, etc. She has also appeared in various music videos.
Anushka Sen was nominated for the Indian Television Academy awards for popular actress- web for the web series Crashh. She has partnered with Asia Lab and is now spending time learning and soon going to make a debut in the Korean entertainment sector.
Faisal Shaikh
Faisal Shaikh is popularly known as Mr. Faisu. He identifies himself as a social media influencer. He was earlier a TikTok star but after the ban of TikTok, he made his platform of choice different. Wherever he registered his presence, his followers showered him with lots of love.
Faisal Shaikh has been part of various TV shows like Khatron Ke Khiladi season 12. He has acted in various music videos like Viah nai karauna, fruity lagdi hai, nazar na lag jaye, etc.
Sayyed Arishfa Khan
Sayyed Arishfa khan is one of the best social media influencers in India. She has acted in various TV shows like Ek veer ki ardaas… Veera. This TV show garnered her a lot of fame and loads of love from her audience. She has also done other serials like jeannie and juju, Uttran, meri Durga, etc.
Sayyed Arishfa khan loves to dance. She has been part of multiple music videos. She is an ardent dog lover and has a dog named Shadow.
Riyaz aly
Riyaz Aly is one of the top social media influencers. He has been part of various music videos. He has registered his online presence on various social media platforms like Instagram, Facebook, YouTube, etc. he has been very popular for his trendy content. He also initiated his social media interaction from TikTok. Later he gained more popularity on other social media platforms.